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Twin Cities Startup Week.

In September, Fusion Hill had the privilege not only of participating in Twin Cities Startup Week as a sponsor but also of featuring our VP of Research and Strategy, Amy Behrens, and our VP of Business Strategy, Nina Gazel, as speakers at the event. Because we ourselves are part of a small business, we are always looking for ways to give back to the community, which is why we jumped at the opportunity to share our expertise at this event, the second-largest startup week in the U.S.! Our team presented to a mixed virtual and in-person audience on the power of research, with a presentation titled “Stop Guessing, Start Asking: Using Research to Drive Growth.”

For many startups, conducting research feels out of reach and overwhelming, if they are familiar with it at all. For that reason, our presentation focused on a few actionable topics, including crafting objectives, conducting research on a budget, and finding insights among the data. The audience had so many great questions and engaging conversations that left us energized and grateful for the opportunity to share our knowledge. We can’t wait to see them go forth and use the power of research as they continue their startup journeys!

View our Stop Guessing, Start Asking: Using Research to Drive Growth presentation here.