Website Redesign
Best-in-Class UX & UI
Objective
Milliman Benefits, a retirement benefits company sought to refresh and enhance its online experience for plan participants and to position itself as a leader with the website and its value-added content.
Methodology
To understand the competitive landscape along with best practices for website design – more specifically, great digital financial services experiences – we conducted a competitive audit, held several SME interviews and completed an audit of digital design trends. We then delivered our recommendations for the user journey and mapped ideal experiences for site navigation, usability, design and other key elements of the site. With the website strategy developed, we presented a series of creative concepts that explored color palette, copy tone, photography or illustration, and overall design. We then developed templates for the full Milliman website and created a robust style guide to ensure continuity of future content additions.
Outcome
Recently launched, the new website positions Milliman Benefits as a best-in-class partner for defined benefit and contribution plans.