Naming And Launch Campaign
Helping Launch A New Travel Expense Management App
Objective
U.S. Bank sought creative and naming services for the launch of their new, one-of-a-kind mobile app that provides personalized, automated travel and expense management tools meant to make booking and paying for trips easier for both travelers and administrators.
Methodology
Our team assembled a core group of creative name generation specialists to brainstorm concepts in several working sessions. After we presented a comprehensive list of more than 1,600 options, U.S. Bank chose five names for consumer testing. While we awaited the results, Fusion Hill developed a campaign plan and creative concepts.
Outcome
U.S. Bank selected the name Expense Wizard, and the app officially launched at the FinovateSpring event in May 2019. Final campaign deliverables included a microsite with lead capture form, advertising, event support, a video and more.
Our team continues to partner with the U.S. Bank team for ongoing creative needs, from social ads to event booth materials.